Eda who currently lives in South Africa, where she was born derives her striking beauty from her Xhosa mother and Italian father, which has only assisted her in trying her hand at modelling – successfully being one of the lucky few picked in 2011 to be an Ambassador for ‘Supremebeing’, a clothing line. Following this, Eda has also appeared on billboards across Africa, being selected as one of two South African faces to represent the 1 st Annual Hair Expo that also took place in 2012.
Not being one to rest on her laurels, Eda has also made time to serve as an Ambassodor for NGO’s such as ‘Food and Trees for Africa’ and ‘Cheesekids’ – where she is still assists to this day. Miss Rose’s work has been covered by many South African magazines such as True Love, Glamour, Grazia, Bona, Glamour Hair, Soul, Shimmer and Voila – just to name a few.
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Eda Rose takes her responsibility as a corporate citizen seriously, endeavouring to ensure that all its activities have a positive impact on the communities in which it works and from which many of its employees are drawn. It aims to be a facilitator of social development and encourages meaningful and sustainable interventions, always in partnership with local communities and often in partnership with other donors.
Her focus over the past few years has been Home of Hope for Girls which offers a safe residence to children and teens who have survived abusive situations, predominantly linked to child sex trafficking. They have two homes in the suburbs of Johannesburg, in addition to an outreach centre in the Hillbrow/Berea area. In total, there are 75 girls in full-time care and another 150 children are supported by the outreach programme.
Their vision is simple: to end child trafficking in South Africa and the culture of exploitation and violence which robs children of their future; and to restore safety, dignity and opportunity to those who have survived this abuse. We have been lucky enough to assist this home with financial donations, office supplies and renovation supplies.
collaborations@edaroseofficial.com
